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Niche, Please!: How to Narrow Your Focus and Grow Your Small Business with Social Media Kindle Edition

by Skyler Irvine (Author) Format: Kindle Edition
4.7 4.7 out of 5 stars 30 ratings
See all formats and editions

TikTok, YouTube, Facebook, Instagram. These words are enough to strike fear in the heart of any established business owner over thirty-five. But there’s good news for entrepreneurs overwhelmed by social trends in digital media: you don’t have to be an expert in every platform, change your business model, or hire a marketing intern.

But this doesn’t mean your work is done.


You’ve already conquered the enormous challenge of building a successful company or small business. Now, it’s time to find your niche and own it. In Niche, Please!, Skyler Irvine shows you how to adapt your marketing strategy, meaningfully connect with your customers, and focus on the platform that drives results. Technology may have changed, but your story hasn’t. This book will show you how to build a lasting brand that survives downturns, capitalizes on opportunity, and thrives throughout change.
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  1. Language
    English
  2. Sticky notes
    On Kindle Scribe
  3. Publication date
    July 27, 2021
  4. File size
    1298 KB
  5. Page Flip
    Enabled
  6. Word Wise
    Enabled
  7. Enhanced typesetting
    Enabled
  8. See all details
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Editorial Reviews

Review

"An accessible and lively strategy book that's well suited to business novices." - Kirkus Reviews

About the Author

Skyler Irvine is the founder and CEO of RenzlerMedia, a digital production company that helps entrepreneurs and small businesses tell their unique stories and support their brands with technology and social media. He believes everyone has their own path to success, one based on distinctive ideas and interests that separate every good entrepreneur from their competition. According to Skyler, pursuing our interests allows us to turn our ideas into money and erase the line between work and play.

Skyler graduated from the University of California, Santa Barbara, with a degree in global studies and international relations. He lives in Phoenix, Arizona, with his wife and three kids.

Product details

  • ASIN ‏ : ‎ B0998CQJVL
  • Publisher ‏ : ‎ Lioncrest Publishing (July 27, 2021)
  • Publication date ‏ : ‎ July 27, 2021
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1298 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Customer Reviews:
    4.7 4.7 out of 5 stars 30 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Skyler Irvine

Skyler Irvine

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Full content visible, double tap to read brief content.

Skyler Irvine is the founder and CEO of RenzlerMedia, a digital production company that helps entrepreneurs and small businesses tell their unique stories and support their brands with technology and social media. He believes everyone has their own path to success, one based on distinctive ideas and interests that separate every good entrepreneur from their competition. According to Skyler, pursuing our interests allows us to turn our ideas into money and erase the line between work and play.

Skyler graduated from the University of California, Santa Barbara, with a degree in global studies and international relations. He lives in Phoenix, Arizona, with his wife and three kids.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
30 global ratings
Extremely Helpful!
5 Stars
Extremely Helpful!
The knowledge and experience Skyler Irvine (the author) has is beyond value for any small business or entrepreneur. Social media is so intimidating these days with the next generation utilizing it to a capacity I cannot keep up with. He helps guide your drive for success in a focused direction when it comes to social media instead of worrying and trying to do it all.Give it a read and I promise it will at least give you a better understanding of what you can be doing!
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Top reviews from the United States

Dustin Moore
5.0 out of 5 stars A great guide to help you find, develop and promote your niche
Reviewed in the United States on November 18, 2021
Verified Purchase
The strategy of niching down is not anything new for small business owners, but what I appreciate most about this book are all the practical examples, tips and guides that help you zero in on the right path forward for pretty much any type of brand or business. This is also one of those books where it delivers equal doses of education information as well as motivation to actually act. I especially resonated with the the idea that often times the hardest part of the entire process is just starting with a first step. If you’re feeling ‘stuck on go’ with your content development and promotion strategy I highly recommend this book to help you get moving forward with confidence.
3 people found this helpful
Helpful
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Alexander Zaro
5.0 out of 5 stars Great Book!!
Reviewed in the United States on September 10, 2021
Verified Purchase
Skyler really did a great job putting into simple words a very complicated social media landscape. I appreciated his ability to articulate in writing meaningful action plans that make make sense.
3 people found this helpful
Helpful
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Taylor M Williams
5.0 out of 5 stars Great read and insight to grow your business!
Reviewed in the United States on July 29, 2021
Verified Purchase
What a great read. I own a small law firm and we are continuously looking to grow. This book provided unique tools and insight to make this happen. Great work!
2 people found this helpful
Helpful
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Rachelle Willoughby
5.0 out of 5 stars Quick and informative
Reviewed in the United States on August 3, 2021
Verified Purchase
Skyler’s newest piece of work is a worthwhile read-for veteran entrepreneurs and rookies alike. Excellent work skyler and thanks for the new tool box😎
2 people found this helpful
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Natasha S.
5.0 out of 5 stars Dope
Reviewed in the United States on January 17, 2022
Verified Purchase
This was easy to read and an all-around dope-ass book! Worth the money!
2 people found this helpful
Helpful
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mg12345
5.0 out of 5 stars Great info!
Reviewed in the United States on July 30, 2021
Verified Purchase
Dope book with great info!
3 people found this helpful
Helpful
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Evan Dahn
5.0 out of 5 stars Fantastic!
Reviewed in the United States on July 28, 2021
Verified Purchase
This is a must-read.
2 people found this helpful
Helpful
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Brenda L Rempel
5.0 out of 5 stars Extremely Helpful!
Reviewed in the United States on July 29, 2021
The knowledge and experience Skyler Irvine (the author) has is beyond value for any small business or entrepreneur. Social media is so intimidating these days with the next generation utilizing it to a capacity I cannot keep up with. He helps guide your drive for success in a focused direction when it comes to social media instead of worrying and trying to do it all.

Give it a read and I promise it will at least give you a better understanding of what you can be doing!
Customer image
Brenda L Rempel
5.0 out of 5 stars Extremely Helpful!
Reviewed in the United States on July 29, 2021
The knowledge and experience Skyler Irvine (the author) has is beyond value for any small business or entrepreneur. Social media is so intimidating these days with the next generation utilizing it to a capacity I cannot keep up with. He helps guide your drive for success in a focused direction when it comes to social media instead of worrying and trying to do it all.

Give it a read and I promise it will at least give you a better understanding of what you can be doing!
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Customer image
Customer image
3 people found this helpful
Helpful
 Report

Top reviews from other countries

Kumar
5.0 out of 5 stars Excellent
Reviewed in India on October 17, 2023
Verified Purchase
Very good. Solid advice. No fluff.
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